eXPLORE OUR rETAILERS.

Visit the heart of the plaza for a cup of coffee using delicious Illy blends from Italy, only available here. Stop in for a treat while shopping, bring your friends to catch up, or hang out during town events!

Sit back and relax at Liberty Bookstore, right off of Waterfield Cafe. We have a selection of classic and conservative books that value America, family, and great literacy, all nestled in a cozy atmosphere modeled off of Winston Churchill’s own office!

Peony and Rose is a women’s boutique catering to all ages and sizes. Discover a curated collection of unique accessories and chic clothing designed to help you express your individual style.

Birch & Bell Boutique has been a cherished destination for women seeking the perfect blend of confidence and comfort in their wardrobe.

Ellen’s Bridal is the perfect place for your bridal gown needs with expert stylists who can help you find the dress of your dreams!

Lavender Valley Farms Roanoke curates all-natural lavender wellness, cleaning, and culinary products for all your self-care needs.

Lather Up is an all-natural Bath & Body Shoppe offering soaps, lip balms, lotions, body products, gifts, and home decor.

Shop the finest quality Columbian and Nicaraguan cigars offered in Roanoke.

Pretty in Pink is your one-stop shop for all things teen girl and young adult. Shop accessories, clothes, nail polish, makeup, and candy!

Elite You Aesthetics & Wellness specializes in medical aesthetics procedures, medical weight-loss with compounded injectables, and StemWave for pain management.

At Peekaboo Lane, we offer a wide variety of irresistible baby items. We also provide that special touch with personalized embroidery.

Operating with the simple belief that friendly service and quality workmanship matters. Offering quality embroidery at a competitive price.

Providing Roanoke and the surrounding communities with remarkable service by protecting what matters most with great rates for life, home, car insurance & more.

Watcha Havin’? food truck uses our kitchen to make their amazing food. Check them out around Roanoke and Fort Wayne!